What could technology help you do better within your business?.

Your software might hold all the data about your business, but does it actually know how your business works? In two recent conversations, I challenged business leaders to question something they'd always taken for granted: whether the work their people were doing needed a person to do it at all.

From unnecessary CRM administration to an entire department dependent on one employee's knowledge, both conversations revealed opportunities that went far beyond making existing tasks easier. What if our systems could understand how work happens, learn from our best people and eventually take responsibility for much of the routine work themselves?

AI can now write a lot of the code we used to pay developers to write. That doesn’t make software engineering irrelevant. It makes the bit that was always more important much harder to ignore: understanding what should be built in the first place.

Vibe coding can turn your assumptions into working software incredibly quickly. But if the assumption is wrong, you’ve simply built the wrong thing faster. Good engineering starts before the app, CRM or automation. It starts by understanding how the business actually works, where people add judgement, and which parts of the process shouldn’t exist at all.

Four interruptions can wipe nearly two hours from the useful part of a working day, and that’s before you count the interruption itself. Add long manual processes, routine human error, rework and stress, and you get a working environment where good people spend too much time recovering, correcting and chasing.

The answer isn’t to tell people to focus harder. It’s to design a better system, one that drives the process, preserves context, moves routine work automatically and only interrupts people when their judgement is genuinely needed.