Although Damien knew exactly what it was he wanted to achieve, he was self admittedly ‘a salesman with very little technical knowledge’. For his commercial aspirations to become reality, he knew he needed to find a dynamic software engineer (and not just a traditional web developer) who could understand his aims from a business perspective, as well as advise him on the best technology to use to ensure a flexible, future proof platform.
It's really hard, when your business is software and your specialism is sales, to find an outsource company that is going to both “get what you want to do” and be trusted to deliver. Cost is a massive issue but so is getting it right. Starting out, making any decisions about suppliers has long term consequences and this was going to be our biggest cost outside of in-house staff. The problem is everyone says they can deliver but you never really know until you take that leap.
– Damien Gevertz, Managing Director, Widgety
Despite not having been presented with the least expensive option, Damian recognised that the feedback, guidance and suggestions Tom had made during their early conversations showed that he not only understood his business, but from a technological standpoint really was ahead of the game.
He had completely grasped the importance of having the right content in the right places at the right time, which would inevitably enhance the user’s experience and simplify their searches.
More importantly, the suggestion of building an API as opposed to a widget meat that additional elements could be added to the cruise data offering, including cruise liner positioning, port authority intelligence and travel agency information, as well as details on local events and promotions.
This meant the potential for increased demand was massive leading to a wider audience, healthier subscription fees and boosted revenues. Needless to say, all reservations behind the financial challenge were quickly eradicated.