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Meet the author

Tomislav Simnett.

Software & AI Consultant · Manchester, UK

Making bespoke software, artificial intelligence and business systems work better for the people who use them.

Tomislav is the founder and managing director of Initforthe. Since 2004, he has helped organisations reduce friction, connect their systems and give teams back time through software development, AI consultancy, bespoke CRM development and business automation.
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Tomislav Simnett

Blog

Articles by Tomislav Simnett.

Hints, tips and shared thoughts on business, automation and technology, drawn from real conversations and hands-on software projects.

Business · 17 October, 2026 · 8 min read

Your Software Holds the Data. But Does It Know How Your Business Works?.

Your software might hold all the data about your business, but does it actually know how your business works? In two recent conversations, I challenged business leaders to question something they'd always taken for granted: whether the work their people were doing needed a person to do it at all.From unnecessary...

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Press and media

Available for expert commentary.

Tomislav Simnett is available for expert commentary, interviews and industry insights on bespoke software development, artificial intelligence, CRM development, business automation and digital transformation.

Drawing on more than two decades of hands-on delivery at Initforthe, he offers a practical view of where technology genuinely improves business performance, where it creates risk and where the better answer may be to change the process instead.

Media enquiries

hello@initforthe.com

For quotes, interviews and expert commentary.

Topics Tomislav can comment on

  • When bespoke software beats off-the-shelf systems, and when it doesn't
  • Practical AI adoption: where businesses get a return and where they waste money
  • Why CRM projects fail to connect sales, operations and customer service
  • Business automation, productivity and the hidden cost of manual workarounds
  • The engineering, maintainability and security risks of AI-generated business software
  • Digital transformation that improves the working experience of real people
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About Tomislav

A software specialist who starts with the business.

Technology matters. But first you need to understand the people, the process and what success looks like.
Founded Initforthe in 2004 Manchester-based Software engineering Practical AI
Ask a business leader what needs fixing and they'll often tell you they need a new CRM, more automation or an AI solution. Sometimes they're right. But often the real problem is somewhere between the systems, the processes and the people trying to get the work done.

Tomislav Simnett has spent more than 20 years working with businesses to uncover those problems and build practical ways around them. As founder of Initforthe, he has led projects across manufacturing, asset finance, professional services and other sectors, working alongside the teams who use the software every day.

His approach combines bespoke software development, AI consultancy, systems integration, CRM development and business process improvement. The technology is chosen because it helps deliver the outcome, not because it's fashionable.

Sometimes that means building a new platform. Sometimes it means connecting systems, rethinking a workflow or deciding that the tools already in place are good enough. The aim is always the same: less needless work, greater capacity and systems people can rely on.
“The goal isn't more software. It's a better way for people to work.”

Areas of expertise

Software development, AI consultancy and business improvement..

Practical experience across the technologies businesses search for, with a focus on why, when and how to use them effectively.

01 Software

Bespoke software development.

When custom software is worth the investment, how to plan it properly and how to build systems that remain useful as a business grows.
Explore bespoke software

02 Artificial Intelligence

AI consultancy & adoption.

Where AI can deliver measurable value, the limits of existing tools, and how to adopt AI without creating expensive dependencies.
Explore AI consultancy

03 CRM

Bespoke CRM development.

Designing CRM systems around the full customer journey, not just a database of contacts or a sales pipeline.
Explore CRM development

04 Automation

Business process automation.

Removing repetitive admin, manual handovers and unnecessary checking so good people can concentrate on valuable work.
Explore automation

05 Integration

Systems integration.

Connecting existing applications and data to create a reliable flow of work without automatically replacing everything.
Explore integration

06 Transformation

Digital transformation.

Turning business goals into realistic improvements to processes, technology and the working experience of the team.
Explore the approach

2004

Initforthe established

20+ years

Leading business software projects

Real-world delivery

Client experience including Hardsoft, Indupart and CF Corporate